Lit Origin

UX, WIP
Client

Lit Origin Team

Task

Design a hybrid experience of the lifestyle blog and e-commerce

Goals

Subtle brand elements, Focus on images, Premium feel.

Where

Prototype

User Experience

Together with the team we created a mix of information architecture, sitemap and user flow.

One of the most important things about user experince is the right typeface. We explored multiple ones but we sticked to the free Open Sans.

Direction

There aren’t that many well-designed platforms like Lit Origin, but we agreed that design direction was similar to premium e-commerce websites but more fitting to the users and products

Prototype

For this project I used Adobe XD prototyping tools and Zeplin integration. Here is the last prototype.

Zeplin

Since I weren’t a developer in this project I used a combination of Adobe XD and Zeplin. This website will be development starting June 2018

Upvotes

Later during design process one of the ideas that came up was to use an upvote system that allowed Lit Origin to get feedback and sort the content.

Users

The user profile was a vague one, so I didn’t put it in this case study.  But the vision is to have male visitors with stable income that can afford exepsnive and unique products that lit origin is selling

Retention

One of the requested features was to have short content for products and let the excerpt expand upon clicking. We researched that it actually increases the amount of impulse buys for our audience.

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